Big Data Analysis: Why Scientists Need Journalists

Feb 25: MIT covers the big data analysis on Indian recipes with this headline:

Data Mining Indian Recipes Reveals New Food Pairing Phenomenon

As of writing this, according to, the link has a negligible 176 clicks. Here’s the data.

March 3: Washington Post covered the same story with a more understandable headline

Scientists have figured out what makes Indian food so delicious

AS of writing this, the link has 49k clicks. Here’s the data. And this will increase, I’m seeing the article being retweeted and shared quite a bit by proud Indians.

The MIT handle @techreview that pushed the article has 350k followers and @washingtonpost has 4M that obviously skews the viral capabilities.


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