Came across an article by Frank Gruber that pointed some reasons behind Instagram’s viral success and Robert Scoble’s article why Google can’t duplicate the same social success.
- Instagram brings the instant party
- Instragram spreads the word… when you want, how you want, where you want
- Instagram offers instant feedback, immediately
- Instagram filters make anyone look like a rockstar photographer
- Instragram does not discriminate against old photos
- Instragram is free!
And here’s Scoble’s take:
- Google can’t keep its teams small enough.2. Google can’t reduce scope like Instagram did.
- At Google, if a product becomes successful, will get tons of resources and people thrown at it.
- Google forces its developers to use its infrastructure, which wasn’t developed for small social projects.
- Google’s services need to support every platform.
- Google’s engineers can’t use any Facebook integration or dependencies like Instagram does.
- Google can’t iterate in semi-public.
- Google can’t use Eric Ries-style tricks
Both make very good points.